ToneDen is shutting down: alternatives, and how to switch before 1 December
Eventbrite is closing the standalone ToneDen platform on 1 December 2026. That day every ToneDen smart link stops working (FanLinks, pre-save links, TourLinks and links on custom domains), Spotify Growth and other playbooks stop, and your data is permanently deleted.
Your ad campaigns are not paused for you. They live in your own Meta and Google Ads accounts and keep spending, with no automation behind them, until you change them.
ToneDen itself says there's no direct replacement. Most alternatives replace the links. Found Sound replaces the links and the Meta ads, on your own ad account, and gives your fan list a new home.
Why artists choose Found Sound
- It replaces both halves of ToneDen: smart links and Meta campaigns for streams or ticket sales, on your own ad account, with conversion events from your links.
- Your fan list comes with you: import the opted-in fans from your ToneDen export, collect more on a Fan Hub page, and email them from Found Sound.
- An AI Coach that reads your own numbers and tells you what to do next.
- Everything stays yours: your ad account, pixel and audience history, and a fan list you can export any time.
How to switch before 1 December
- 1
Download your ToneDen data
30 November is the last day. Your fan contacts from links, pre-saves, unlocks and contests are in it, and ToneDen deletes everything after that. If you sign in with Facebook or Google, log in, open your account and choose "View your data".
- 2
Pause your campaigns or set end dates
Open Meta Ads Manager (and Google Ads if you used it) and pause each ToneDen campaign, or give it an end date. Save any ToneDen reports you want; the dashboards go on 1 December. Your pixel, audiences and performance history stay in your Meta account.
- 3
List everywhere you shared a ToneDen link
Your Instagram and TikTok bios, YouTube descriptions, pinned posts, your website, email signatures, QR codes and merch. ToneDen lists all your links under Smart Links. End any contest that runs past 1 December early.
- 4
Sign up and connect Meta and Spotify
Connect your Meta ad account and Spotify in Found Sound. It takes a few minutes, and the guide walks through every screen.
Guide: connect your Meta ad account and Spotify → - 5
Make a new link for each release and swap them in
Paste each song's Spotify link into Found Sound to get a landing page with every streaming service. Replace the ToneDen links on your list from step 3. Then import the fans from your ToneDen export who opted in to hear from you, so you can keep emailing them.
- 6
Relaunch your ads
Start a More streams (or More ticket sales) campaign on your own ad account. Your link taps go to Meta as conversion events, so the campaign learns from real listeners. Remove ToneDen's access in Facebook's Business Integrations when you're done.
Guide: run Meta ads for Spotify streams →
Side by side
- Smart links
- Found SoundYes. One link per release opens a landing page with every streaming service, and tracks every tap.
- ToneDen (until 1 Dec 2026)FanLinks stop working on 1 December 2026.
- Meta ad automation
- Found SoundYes. Set up, launch, pause and read Meta campaigns for streams or ticket sales, on your own ad account.
- ToneDen (until 1 Dec 2026)Automation stops on 1 December 2026. Campaigns are not paused automatically.
- Your data
- Found SoundYour fan list is always yours to export.
- ToneDen (until 1 Dec 2026)Last day to download your data is 30 November 2026. It is then permanently deleted.
- Fan email
- Found SoundYes. Collect fans with double opt-in and email them from Found Sound. 5,000 emails a month included.
- ToneDen (until 1 Dec 2026)Ends with the platform.
- AI Coach
- Found SoundYes. The AI Coach answers from your own numbers (around 200 answers a month) and proposes changes you approve.
- ToneDen (until 1 Dec 2026)Not offered.
- Price
- Found Sound$49/month (£39 in the UK), one plan
- ToneDen (until 1 Dec 2026)Subscriptions are cancelled on 1 December; unused time is refunded.
Other ToneDen alternatives
Hypeddit
Smart links, pre-saves and download gates, with ad campaigns on its Pro plan. Paid plans from $9 a month, and a free plan. Compare with Found Sound →
Feature.fm
Smart links and pre-saves, with retargeting pixels for ads you run yourself. Free to $39 a month. Ad campaigns aren't listed on its pricing page. Compare with Found Sound →
Linkfire
Smart links with more link types, from $27 a month. Ad campaigns aren't listed on its pricing page. Compare with Found Sound →
Eventbrite Marketing
If you sell tickets through Eventbrite, its Marketing tools (and eb.toneden.io) still run Facebook and Instagram ads for your events. It isn't a smart-link tool for releases.
When ToneDen might suit you better
- Google Ads automation as well as Meta. Found Sound runs Meta (Facebook and Instagram) campaigns only.
- If you sell tickets through Eventbrite, Eventbrite-connected ToneDen accounts are not affected and stay at eb.toneden.io.
Which should you choose?
If you only run ticket campaigns through Eventbrite, the Eventbrite-connected version of ToneDen is staying.
If you used ToneDen for smart links and Meta ads for your music, Found Sound does both, plus fan email and an AI Coach, on one plan.
Try Found SoundSee pricingQuestions
When does ToneDen shut down?
The standalone platform at toneden.io closes on 1 December 2026. Until 30 November you can still manage campaigns and links and download your data.
Will my ToneDen ads stop on their own?
No. ToneDen stops its automation, but your campaigns keep running and spending. Pause them or set an end date in Meta Ads Manager or Google Ads.
What happens to my ToneDen data?
The last day to request a copy is 30 November 2026. After that, ToneDen says your data is permanently deleted. Download it first.
Can I move my ads to Found Sound?
Found Sound creates new Meta campaigns on your own ad account. Your ad account, pixel and audience history stay in Meta, so you don't lose them. You set up the campaign again in Found Sound; it takes a few minutes.
What happens to my ToneDen links on 1 December?
They stop working: FanLinks, pre-save links, TourLinks, EventLinks, PodLinks, StreamLinks, BigLinks, GiveLinks and links on custom domains. Replace them everywhere you shared them before then.
What's the best ToneDen alternative?
It depends what you used ToneDen for. For smart links and Meta ads for your music, Found Sound replaces both on your own ad account. For pre-saves and download gates, Hypeddit or Feature.fm. For Eventbrite ticket ads, Eventbrite's own Marketing tools.
Can I bring my ToneDen fans with me?
Yes, if they opted in to hear from you. Download your data before 30 November, then import the CSV on the Fans page in Found Sound.
Does Found Sound do pre-saves or download gates?
No. If those are central to how you release, Hypeddit or Feature.fm do them. You can use one of them for pre-saves and Found Sound for links, ads and fan email.
Does Found Sound do Google Ads?
No. Found Sound runs Meta (Facebook and Instagram) campaigns only.