Found Sound vs hiring a music marketing agency

Found Sound gives you what most artists hire an agency for: Meta campaigns, tracked links, a growing fan list and advice on what to do next. For one flat monthly price, on accounts you own.

An agency does the work for you, at a higher price. Here's when each one makes sense.

Why artists choose Found Sound

You keep control: your ad account, your pixel, your fan list.
One flat monthly price, no per-campaign fees and no share of ad spend.
Always on between releases, not just during a campaign.
You learn what works for your music, because the numbers and the reasons are in front of you.

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Side by side

Price: Found Sound$49/month (£39 in the UK), one plan; Agency or freelancerVaries by agency: usually a fee per campaign or a monthly retainer, sometimes plus a share of ad spend.
Who does the work: Found SoundYou, with the AI Coach proposing changes you approve.; Agency or freelancerThey do. You brief them and approve the plan.
Ad account: Found SoundAlways your own Meta ad account. Your pixel and audience history stay with you.; Agency or freelancerDepends on the agency. Some run ads from their own account.
Always on: Found SoundYes. Your links, fan list and numbers are there between releases.; Agency or freelancerUsually per campaign or per release.
Fan list: Found SoundYours, collected with consent, always exportable.; Agency or freelancerDepends on the agency.

When a music marketing agency might suit you better

Someone else does the work, if you have the budget and no time.
Services beyond ads: PR, playlist pitching, radio.

Which should you choose?

Hire an agency if you have the budget, no time, and need PR or pitching as well as ads.

Choose Found Sound if you want to run your own Meta ads and fan list, with advice, for a flat monthly price.

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Questions

Can I use Found Sound and an agency together?

Yes. You can invite a manager or team member to your artist with set permissions, so an agency could work inside your Found Sound account and your own ad account.

Does Found Sound take a share of my ad spend?

No. You pay Meta directly. Found Sound is one flat monthly subscription.